Speaker(s): Chris Abi-Nassif, VP of Content & Growth Initiatives, The Cleveland Orchestra; Sarah Hatsuko Hicks, Principal Conductor of Pops and Presentations, Minnesota Orchestra; and Becky Lees, Head of LSO Live, London Symphony Orchestra Live Ltd.

Moderator: Maarten Walraven, Co-CEO, Symphony.live

Delve into the transformative role of video in shaping the digital strategies of orchestras worldwide and explore video production's impact on storytelling and audience engagement.

The panel will touch on a variety of approaches to video production and its strategic deployment across digital platforms, from captivating multi-camera concert recordings to personal storytelling that amplifies artistic narratives. Gain valuable insights into navigating copyright considerations, clearances, and the nuances of preserving artistic integrity in video representations of live performances.

No matter what part of the orchestra you work in, this session promises to broaden your perspective on harnessing video to enhance the reach and resonance of orchestral experiences in today's digital world. Find harmony in the symphonic potential of video as part of your orchestra’s digital strategy.

This session has been sponsored and developed by Symphony.live.

Speaker(s): Steve Collins, President & CEO, Hartford Symphony and Stephen Cook, President, TCG Entertainment

Programming a season is so much more than just choosing your classical repertoire. Whether looking at traditional pops shows, big name artists, films in concert, themed shows, and more, there are many different options that can help fill your season and your seats. This session will provide an in-depth look into how non-classical programming works and how it continues to change.

Topics to be covered may include:

• How can you determine the viability of different types of non-classical programming for your orchestra?

• Similarities and differences between booking classical and booking Pops performances.

• What’s in an offer and what’s expected?

• Contracting dos and don’ts.

• Audience engagement strategies.

This session is especially beneficial to executive directors, artistic, operations, marketing, and finance professionals.

This session is sponsored and developed by TCG Entertainment.

Speaker(s): Anna Scheider, Senior Analyst, Digital Marketing, Capacity Interactive and Mandy Nace, Senior Consultant, Digital Marketing, Capacity Interactive

Audience behavior has changed significantly over the past few years, rendering pre-pandemic benchmarks all but obsolete. Arts organizations need updated markers to steer their digital adaptations and adjust to the demands of today's market. Using data pulled from actual campaign results, Capacity Interactive will share brand-new digital marketing benchmarks and emerging trends for our industry, as well as address common challenges related to setting best practices for digital strategy.

Get ready to answer questions like: How do my campaign results compare to similarly-sized arts organizations? Which Google ad types are actually worth the effort? What social platforms have the most promise for cultural institutions? You’ll walk away from this session with recalibrated goals and a refined digital focus that will set you up for success in 2024 and beyond.

This session has been sponsored and developed by Capacity Interactive.

Sponsored Innovation Sessions feature League business partners sharing specific learnings based on their unique view of the industry. This year’s Sponsored Innovation Sessions will be developed and presented by Capacity Interactive, Nave Strategies, Symphony.live, and TRG Arts. Stay tuned for more details.

Speaker(s): J.L. Nave, Principal, Nave Strategies

Maximize your marketing impact in this workshop aimed at enhancing the strategic capabilities of orchestra executives and marketing teams of Group 4-8 orchestras.

J.L. Nave will share innovative approaches to single ticket campaigns through practical examples and group planning sessions, where you'll actively create a plan to implement back home.

This 75-minute session will equip you with the experience and skills necessary to not only implement your newly created plan but develop future strategies.

This session has been sponsored and developed by Nave Strategies.

Speaker(s): Kate Hagen, Senior Consultant, TRG Arts and Eric Nelson, Vice President of Global Partnerships, TRG Arts

RSVP Required

The beat pulls us in, and the notes start to soar. We are attracting more first-time buyers than ever and our audiences are getting younger. So why do we feel out of step? Our retention rates are at an all-time low. How can we get back in the groove? More repeatable revenue, at every stage of the customer journey.

Join TRG Arts and orchestra leaders for a conversation where we will look to and beyond addressing single ticket retention. We will discuss data trends and share examples of how today’s successful Orchestras are crafting customer invitations that use programming, packaging, and segmentation to grow repeat revenue from customers at all stages of their attendance tenure. 

Those interested in attending should contact Eric Nelson, TRG Arts, at enelson@trgarts.com to RSVP.

This session has been sponsored and developed by TRG Arts.