Tech Fair

Join us for a half-day event showcasing technology offerings in the areas of marketing, data management and CRM, ticketing, online program notes, audience engagement apps, in-hall concert technologies, and more. Get to know the companies behind these offerings, learn how your peers are innovating with technology, and pick up tips and tricks for creative ways to take better advantage of the tools you have.

This half-day event, scheduled for the morning of June 11, will provide a unique opportunity to:

• See showcases of products and services produced and provided by the League’s business partners.

• Inspire orchestra administrators to consider using technology in innovative ways.

• Share best practices amongst your peers.

• Interact with technology vendors.

The Tech Fair is designed for participant interaction and will include a range of products and services. Companies will be on hand to answer questions about the technology present.

No additional cost. The Tech Fair is included in your Conference registration!

Wednesday, June 11, 2025

8:00am-12:00pm- Exhibit Area open and available for technology vendors and participants

8:00am-8:30am- Breakfast for Tech Fair participants

8:30am-12:00pm- Presentations by Tech Fair vendors in 20-minute increments.

Currently confirmed presentations. Check back often as the list of presenting and participating organizations will expand.

Acceptd: Incorporating Technology into Audition Management

Speaker(s): Anna Roseberry, Account Relations Manager, Acceptd and Morgan Moody, Account Relations Specialist, Acceptd

Join Acceptd, an online application and audition management platform, to examine real-world examples of how American orchestras incorporate the Acceptd platform into a seamless and accessible digital audition experience.

Acceptd supports orchestras, competitions, and fellowship and grant programs globally with robust software and exceptional service. In this session, we’ll explore how organizations streamline applications and auditions for youth, competitors, and professional musicians alike. You’ll also learn how orchestras are using Acceptd’s tools in partnership with the National Alliance for Audition Support (NAAS) to organize and manage candidate data more effectively.

Company Description:
Acceptd offers online application and audition management software, plus exceptional customer support, to orchestras, competitions, and arts organizations across the globe.

AccountingWare: Orchestrating Accounting of Ticket Sales, Donations, and Budgeting

Speaker(s): Marvin Crossnoe, CEO, AccountingWare

Your orchestra’s financial health depends on precision—and your accounting software should rise to meet the complexity. AccountingWare’s ERP system, ActivityHD, streamlines management of ticket sales, specialized budgeting for intermittent performances, precise fund accounting, and P&L reporting per performance with tools built specifically for the needs of performing arts organizations.

With its robust fund accounting and detailed P&L reporting capabilities, learn how ActivityHD can give you greater transparency and control over your finances, one performance at a time. Simplify your workload and empower your organization to thrive both artistically and financially.

Company Description:
AccountingWare provides ERP (accounting software) solutions tailored to the event industry. We specialize in efficiency and simplicity for accounting teams and are trusted by leading event organizations across the United States and Canada.

CueBox: Your Online Flow Is Costing You Revenue—Here’s How You Can Fix It

Speaker(s): Christina Pan, CEO & Co-Founder, CueBox Software

Today's patrons expect seamless and mobile-optimized experiences for everything from buying tickets to making donations. But too often, existing systems weren’t optimized for modern engagement.

In this session, we will explore best practices on how symphonies can elevate every patron interaction—before, during, and after the performance—with smarter tools. Learn how a modern and unified ticketing and fundraising system can help your orchestra grow ticket sales and donations with frictionless mobile-first checkout, recommendations, automated reminders, pay-what-you-can tickets and more.

We’ll also share real-life examples of other arts organizations successfully using a conversion-optimized online flow to increase ticket/subscription sales and donations by reducing friction at every step.

Company Description:

CueBox is a modern and all-in-one software purpose-built for performing arts organizations. CueBox’s easy-to-use ticketing, development, and marketing software has increased ticket sales and donations for symphonies, improved patron experience, and saved time for staff members. In addition, CueBox offers white-glove migration and support. CueBox works with many symphonies, operas, theaters, universities, and more.

Digonex: Pricing Strategy for Today’s Environment

Speaker(s): Kelly Degenhart, VP Client Success, Digonex
A great pricing strategy can enable orchestras to achieve their operational, strategic, and financial goals. But where do you start and how can you sustain these goals year after year? In this session, Digonex VP of Client Success Kelly Degenhart invites participants to answer some of the questions all organizations need to ask themselves about what they are trying to achieve with their pricing strategy and why they should come back to them every season to ensure that they are able to sustain year-over-year revenue growth.

Company Description:

Digonex's customized pricing algorithms, developed by our team of PhD economists, do the work of gathering data and analyzing patterns to determine the right price so you have more time to focus on your business. Our automated algorithm-driven dynamic pricing strategy helps orchestras achieve higher financial, strategic, and operational outcomes.

Dream Warrior Group | ARTdynamix: ARTdynamix® CMS Built for the Arts

Speaker(s): LaMae Weber, CEO, Dream Warrior Group and Dottie Hunter, Senior Sales Executive, Dream Warrior Group

Your website is the front door to your organization—and managing it shouldn’t feel like a full-time job. Dream Warrior Group will demonstrate how their purpose-built CMS, ARTdynamix®, can help orchestras streamline content updates, improve audience reach, and enhance the patron experience with ease.

Built specifically for the arts, ARTdynamix® features customized modules for performances, classes, and exhibitions with industry-specific terminology and media management. With seamless integrations for ticketing, marketing, fundraising, and more, ARTdynamix® is designed to be your all-in-one digital hub. Join this session for a high-level demo of the system’s flexibility, Google Analytics integration, structured data tools, and automated event population—plus a look at how current orchestra clients are maximizing the platform’s power.

Feathr: Quick Digital Strategies to Grow Your Ticket Sales and Supporters

Speaker(s): Brittany Clifton, Senior Account Director, Feathr

Like any great orchestra, your marketing performs best when every piece is in sync. From awareness ads that grab attention to emails that nurture relationships, every channel should work in harmony to drive ticket sales, donations, and ongoing support.

In this tech session, we’ll share fun tips and proven digital strategies that symphonies are using to grow and engage their audiences. You’ll learn how to reach patrons outside of just the email inbox and social channels, plus which digital tactics work best at different stages of the marketing funnel. A well-timed multichannel campaign can significantly boost ticket sales and ROI. We’ll also share examples of other arts organizations successfully using digital campaigns to fill seats, expand donor bases, and strengthen community connections. Whether you’re a solo marketer or leading a full team, you’ll leave with tools to make every marketing channel sing.

Company Description:
Feathr helps symphony orchestras and nonprofits grow their audiences, increase engagement, and drive revenue through powerful digital marketing tools. With a focus on automation, retargeting, and multichannel campaigns, Feathr makes it easy to reach the right people, with the right message, at the right time.

Future Demand: Automate, Personalize, Diversify with AI

Speaker(s): Hannes Tronsberg, Founder & CEO, Future Demand

Orchestra marketing teams juggle countless repetitive tasks while trying to fill halls and widen audiences. Future Demand Live applies predictive analytics to forecast demand, then uses AI to build, launch, and continuously optimize social-media, email, and CRM campaigns in minutes—not days—so staff can focus on strategy and storytelling.

In this Tech Fair session, Founder & CEO Hannes Tronsberg demos how modules like Lookout (demand forecasting), Wave (social ads), and Backhaul (interest-based segmentation) work together to automate daily workflows and personalize every touchpoint. Real-world case studies show orchestras growing ticket sales, reducing workload, and attracting younger, more diverse audiences—proof that the right AI lets small teams make a big impact.

Company Description:

Future Demand is a Berlin-based SaaS company whose AI-powered Audience Intelligence platform predicts ticket demand years ahead, then automates campaign set-up, optimization, and personalized outreach. Live arts organizations use it to free up lean marketing teams, reach new segments, and grow revenue.

Instant Encore: Helping Audiences Embrace New Technology in the Arts

Speaker(s): Nancy Trigg, CEO, Instant Encore

Technology can feel like a disruption, especially in traditional arts spaces. But when introduced thoughtfully, it enhances—not replaces—the magic of live experiences. The way people engage with culture is evolving. Arts organizations need to ensure that technology is a bridge, not a barrier, to deeper engagement.

In this session we will explore examples of ways arts organizations have introduced digital programs and mobile apps that led to successful engagement by their audiences. Best practices and lessons learned will be shared, as well as pitfalls to avoid.

Our role isn’t just to innovate, but to guide. When done well, technology disappears into the background, leaving audiences with a richer, more connected experience.

Made Media: Build Better Orchestra Websites Without IT Headaches

Speaker(s): Andrew Shuttleworth, Director of Growth & Marketing, Made Media

Building and maintaining ticketing-aware websites for symphony orchestras is often costly, complex, and resource-intensive—especially given the unique needs of concert programming and subscription models. This session will explore these challenges and showcase how Basker, the new CMS and website platform from Made Media, provides orchestras with a revolutionary approach to creating smarter, more efficient digital presences. We’ll demonstrate how orchestras of all sizes can leverage modern technology to highlight programming, drive ticket sales, and engage patrons without requiring constant technical upgrades or specialized development expertise.

Attendees will see a live demonstration of how orchestras can quickly create visually compelling, custom websites that integrate seamlessly with their ticketing systems. We’ll compare different approaches to building ticketing-aware websites and explain why a purpose-built platform like Basker offers orchestras a more cost-effective, scalable, and sustainable alternative to traditional custom-built solutions—allowing you to redirect resources from website maintenance to your artistic mission.

Company Description:

Made Media is a digital agency specializing in creating exceptional digital experiences for arts and cultural organizations, with deep expertise working with orchestras in the US and across the world.

Muvac: Save Time, Promote Fairness, and Simplify Hiring in Your Orchestra’s Audition Process

Speaker(s): Luis Perandones, Founder and Managing Director, Muvac.com and Andria Chang, Customer Success Manager (USA & Canada), Muvac.com

Managing auditions for a professional orchestra can be time-consuming, fragmented, and inefficient—especially when relying on emails, PDFs, spreadsheets, or even postal mail. Muvac, a platform built specifically for classical music organizations, brings the entire process online in one centralized, intuitive system.

Now available in the U.S. and Canada, Muvac is trusted by over 650 organizations in 43 countries and continues to grow as the leading audition management platform in the classical music world. This session will introduce Muvac’s core features and show how orchestras are saving up to 80% of their administrative time while enhancing transparency and fairness with tools like built-in anonymization and customizable screening criteria.

Company Description:
Muvac is the leading applicant tracking system (ATS) designed for orchestras and classical music institutions. Backed by a global team of classical music and tech professionals, Muvac makes audition processes faster, fairer, and easier. Learn more: https://www.muvac.com/us-ca

Spektrix: Powering Data-Driven Success

Speaker(s): Anah McRae, Senior Account Executive, Spektrix and Bethany Nothstein, Events & Sector Strategy Lead, Spektrix

At Spektrix, we understand the unique challenges arts organizations face, and we're here to power your success! With a dedicated focus on functionality that delivers real value, we equip you with the tools to engage your audience more effectively, diversify your funding sources, and operate with greater efficiency.

In this session, we'll highlight the value of a centralized hub that consolidates all patron and donor information. You'll see how easily you can connect with your audience and cultivate lasting relationships. It all starts with the first interaction and, as data is captured, it continues to evolve with each touchpoint. As your understanding of your patrons deepens, our system's automations and built-in tools help you refine your strategies to grow your audience, enhance outreach, and boost revenue across subscriptions, fundraising, and all other channels—ensuring your organization can thrive and expand.

Company Description:
Spektrix is a complete solution for ticketing, marketing, fundraising, and CRM, designed specifically for the performing arts. With world-class technology and support, Spektrix helps 740+ organizations across the U.S., Canada, and the U.K. grow their revenue and deepen patron relationships.

True Tickets: Reveal Shadow Audiences and Drive Revenue with True Tickets’ Secure Digital Ticket Delivery

Speaker(s): Matthew Zarracina, CEO & Co-Founder, True Tickets

True Tickets is transforming arts organizations’ audience strategies by revealing shadow audiences—the attendees behind ticket purchases, previously unknown to venues, like friends or family of the original buyer. In this 20-minute session, CEO Matthew Zarracina will showcase how True Tickets’ secure digital ticketing delivery service, proven by measurable results, captures first-party patron data, boosts revenue, and prevents fraud through secure mobile access and controlled rules-based ticket sharing. Highlighting incremental revenue from revealed shadow audiences at 31 arts organizations—$6.5M in ticket sales and $288,000 in donations—attendees will learn how shadow audience insights drive repeat purchases, donations, and loyalty.

Attendees will explore True Tickets’ innovative features, including one-tap mobile wallet access, controlled ticket sharing and PatronSafe ticket resale, with a deep integration that others can’t match, enabling precise CRM insights for personalized outreach. An interactive demonstration will illustrate how these tools, including controlled sharing and resale, transform unknown attendees into engaged, revenue-generating patrons, with 65% of ticket transfers resulting in new registrations. Join us to see how True Tickets’ data-proven results help arts organizations build stronger, lasting connections with their audiences.

Company Description:
True Tickets is a secure digital ticket delivery service empowering arts organizations to connect with their true audience. By revealing shadow audience data, we enhance patron engagement and increase revenue.

Vatic: Let’s Start With the Facts

Speaker(s): Mickey Emch, Relationship Development Associate, Vatic

Many arts organizations want to do dynamic pricing but worry it’s too costly. Instead, they settle for manual pricing strategies that demand significant staff time and often miss out on optimal revenue opportunities. In this session, we’ll explore the true cost-benefit comparison—including what organizations may be leaving on the table—and how Vatic’s automated solution delivers a strong return on investment.

Company Description:
Vatic provides dynamic pricing software specifically designed for nonprofit performing arts organizations. Using your budgeted revenue and capacity goals, Vatic manages pricing in real time to help you maximize income while growing your audience.

Presentation opportunities for the Tech Fair are now SOLD OUT. If you would like to participate in the Tech Fair as a non-presenting company, please choose Exhibit option 4 on the registration form. Thank you.

Banner: TRAX Light-Rail Train in front of Eccles Theater. Credit: Jon Burkholz