Speaker(s): Steve Collins, President & CEO, Hartford Symphony and Stephen Cook, President, TCG Entertainment

Programming a season is so much more than just choosing your classical repertoire. Whether looking at traditional pops shows, big name artists, films in concert, themed shows, and more, there are many different options that can help fill your season and your seats. This session will provide an in-depth look into how non-classical programming works and how it continues to change.

Topics to be covered may include:

• How can you determine the viability of different types of non-classical programming for your orchestra?

• Similarities and differences between booking classical and booking Pops performances.

• What’s in an offer and what’s expected?

• Contracting dos and don’ts.

• Audience engagement strategies.

This session is especially beneficial to executive directors, artistic, operations, marketing, and finance professionals.

This session is sponsored and developed by TCG Entertainment.