Speaker(s): Anna Scheider, Senior Analyst, Digital Marketing, Capacity Interactive and Mandy Nace, Senior Consultant, Digital Marketing, Capacity Interactive

Audience behavior has changed significantly over the past few years, rendering pre-pandemic benchmarks all but obsolete. Arts organizations need updated markers to steer their digital adaptations and adjust to the demands of today's market. Using data pulled from actual campaign results, Capacity Interactive will share brand-new digital marketing benchmarks and emerging trends for our industry, as well as address common challenges related to setting best practices for digital strategy.

Get ready to answer questions like: How do my campaign results compare to similarly-sized arts organizations? Which Google ad types are actually worth the effort? What social platforms have the most promise for cultural institutions? You’ll walk away from this session with recalibrated goals and a refined digital focus that will set you up for success in 2024 and beyond.

This session has been sponsored and developed by Capacity Interactive.