Speaker(s): Guiomar Blanco, Head of European Strategy, Artist Manager, Arabella Arts; Sarah Smarch, Director of Content & Storytelling, Detroit Symphony Orchestra; Curtis Stewart, Artistic Director, American Composers Orchestra; and Maarten Walraven, Co-CEO, Symphony.live

Videos tell a story—what’s yours? This panel brings together video producers, marketers and artistic administrators to explore how orchestras can leverage video storytelling to enhance their artistic narrative and community presence. While high-quality concert recordings remain valuable, there is untapped potential in creating focused, narrative-driven video content that captures the essence of an orchestra's mission, artists, and impact. Through case studies and practical discussion, panelists will demonstrate how strategic video content can strengthen an orchestra's brand and deepen audience engagement—often at a fraction of the cost of traditional concert recordings.

This session has been sponsored and developed by Symphony.live.