Speaker(s): Dan Titmuss, Senior Consultant, Capacity Interactive

For the past two decades, Google has been the king of helping people find what they need. But with more people turning to AI tools like ChatGPT and Perplexity, the rules of discovery are shifting. In this session, we’ll explore why strong SEO fundamentals—clear, honest, and useful content—are more important than ever. You'll learn how to optimize your website to improve search rankings and increase the chances of your content being pulled into AI-driven results. We’ll break down specific SEO strategies orchestras can use to stay visible, competitive, and easy to find—no matter how people are searching.

This session has been sponsored and developed by Capacity Interactive.