Moderator: John Kieser, Co-Founder JDJK Consulting

Speaker(s): Wolfgang Graf, Co-Founder & CEO, Easy Connect; and Alan Brown, Managing Principal, Wolf Brown

Current and future audiences are evolving and may not be the dedicated subscribers of days past. Today, people cherry-pick amongst cultural and entertainment offerings as well as leisure time activities. Concurrently, over the last years, the online landscape has changed dramatically. Mobile is now the dominant platform, and people of all ages increasingly use NextGen apps to organize their lives and engage with their friends, families, and colleagues.

Orchestras must connect with these people where they digitally live to bring them into our venues, but how? This interactive session will reveal successful initiatives and best practices from performing arts organizations and orchestras across Europe and the US that have met this challenge. And it will give examples on how organizations can collaborate to engage with the next generation of arts lovers, by using nextgen apps with integrated ticketing, social and community features, direct and personalized communication options and much more. But we also want to hear from you! Come prepared to talk about your challenges and victories.

This session has been sponsored and developed by Easy Connect.