Speaker(s): Christina Littlejohn, Chief Executive Officer, Arkansas Symphony Orchestra; Eric Nelson, Vice President, Global Partnerships, TRG Arts; John O'Dell, Patron Advancement Officer, The Cleveland Orchestra; and Rachel Rossos Gallant, Vice President, Marketing and Membership, League of American Orchestras

This Insight Session explores the encouraging trend of growing subscription sales in orchestras, positioning it within the broader context of the rising demand for subscription-like products across industries. It will highlight how orchestras are leveraging personalized, frequency-driven subscription models to cultivate recurring revenue and deeper engagement with their communities, including through emerging marketing strategies such as social media and content-driven outreach.

This session has been generously sponsored by Leap Event Technology - PatronManager.

This session is made possible by a generous grant from The Wallace Foundation.