Speaker(s): Christina Littlejohn, Chief Executive Officer, Arkansas Symphony Orchestra and Eric Nelson, Vice President, Global Partnerships, TRG Arts

This Insight Session explores the encouraging trend of growing subscription sales in orchestras, positioning it within the broader context of the rising demand for subscription-like products across industries. It will highlight how orchestras are leveraging personalized, frequency-driven subscription models to cultivate recurring revenue and deeper engagement with their communities, including through emerging marketing strategies such as social media and content-driven outreach.