Speaker(s): TBD

All orchestras are challenged to raise awareness of orchestral music, expand their reach, attract new audiences, and diversify the revenue streams that make the music possible. Regardless of your orchestra’s staff and budget size, learn how your orchestra can communicate and measure its relevance and address real time community needs and priorities. This session will extract key strategies from recent successful case studies on how to create a convincing and authentic narrative that generates new support and engagement.