Facilitator(s): Roger Sametz, Chief Executive Officer, Sametz Blackstone Associates

One of the few positive after-effects of the pandemic is that we’ve “broken the fourth wall” and brought our audiences into our organizations in an unvarnished, genuine manner we might not have considered before. We’ve continued to learn critical lessons about justice, equity, and systemic marginalization in our communities, and to face tough questions: who doesn't feel welcome in our (virtual and physical) spaces? How can we make our orchestras more inviting to more audiences? How can our storytelling find more diverse eyes, ears, hearts, and minds, and be relevant to those who may not think we are?

Your orchestra’s brand can play a powerful role in extending an authentic welcome to diverse audiences in your community — culturally, racially, economically, demographically — if you craft and manage your brand in an intentional and thoughtful way. Through this interactive and case study-filled session, join us to discuss the process of building a compelling, welcoming brand that meets your constituents where they are.