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Speaking to Gen Z to Get Them Excited About Your Events

Facilitator(s): Lorin Green, Community Relations Manager, Seattle Symphony; Julia Jacobsen, Creative Marketing Manager, Boulanger Initiative; William Ryan, Student Council Member, Worcester Youth Orchestras; Max Stephenson, Operations Manager, Cayuga Chamber Orchestra Youth Orchestra; and Lauren Zwonik, Graduate Assistantship in Arts Administration, Las Vegas Philharmonic

We all know that younger generations are consuming information and your marketing efforts in ways that we are still trying to understand. Learn from members of the League’s Student Leadership Council about how the next generation is consuming your marketing efforts through examples of the good, the bad, and the ugly.

Bring your own samples or pull out your laptop in the roundtable second part of the session to see what suggestions Student Leadership Council members have for your website or marketing campaign in real time.