Speaker(s): Ruth Hartt, Chief of Staff, Clayton Christensen Institute for Disruptive Innovation

Customer-centricity is a key organizational quality for understanding the needs of your orchestra’s stakeholders and increasing ticket sales and community relevance. Join us for a 4-hour Pre-Conference Seminar that will help you build alignment at your orchestra around a more customer-centric audience experience and transform your approach to audience development and engagement.

Ruth Hartt distills insights from visionaries like Priya Parker (The Art of Gathering) and Nina Simon (The Art of Relevance), providing powerful frameworks to help you navigate the challenges you face in a rapidly changing world. You will explore questions like: is 'art for art’s sake' a meaningful purpose? Does tradition stifle diversity? Does relevant mean immersive? You will see real-world examples from arts leaders and organizations who have successfully applied these principles, alongside actionable ideas that you can implement right away.

Cost: $295 / $365 not-yet-member

Made possible in part by a generous grant from the National Endowment for the Arts.