Speaker(s): Jen Taylor, Director, AI Strategy and Integration, Capacity Interactive

We are living through one of the most transformational shifts in how we create content and connect with visitors. Instead of treating AI as just another tech tool to master, this session invites us to approach it as a strategic move for our institutions.

Together, we’ll explore the ethical tensions and creative possibilities AI brings to our campaigns and visitor experiences. We will rethink what marketing strategy really means at this moment: having the courage to wonder out loud, even if we don't have all the answers.

You won’t leave with a tactical checklist. You’ll leave with a clearer compass: a renewed sense of what matters, what’s possible for your brand, and what questions are worth bringing back to your team.

This session has been sponsored and developed by Capacity Interactive.