Moderator: John Kieser, Co-Founder, JDJK Consulting
Speaker(s): Jennifer Barton, Senior Vice President and Chief Revenue Strategy Officer, Baltimore Symphony Orchestra and Alexa Valentine, Director of Business Development, EasyConnect

To remain relevant and financially sustainable, orchestras must strengthen loyalty while reaching new, younger, and more diverse audiences. Today’s patrons expect seamless digital experiences—yet many orchestras rely on disconnected tools. This interactive, data-driven session explores how mobile-responsive websites and native apps can work together to drive audience growth, improve conversion and retention, and increase revenue. Through live audience polling, real-world case studies, and hands-on breakout discussions, participants will gain practical strategies, ROI measurement frameworks, and clear onboarding roadmaps they can apply within their own organizations. 

This session has been sponsored and developed by EasyConnect.