Speaker(s): Jennifer Barton, SVP Chief Revenue Strategy Officer, Baltimore Symphony Orchestra; Allison Burr-Livingstone, SVP Chief Advancement and Communications Officer, Baltimore Symphony Orchestra; Mark Hanson, President and CEO, Baltimore Symphony Orchestra; and Agnieszka Rakhmatullaev, SVP Chief Operating Officer, Baltimore Symphony Orchestra

What becomes possible when an orchestra sees itself not just as a concert presenter, but as cultural infrastructure? This session shares how the Baltimore Symphony Orchestra has been reframing its work around that question. Learn how the BSO reshaped its operating model into an integrated revenue system that aligns marketing, loyalty, philanthropy, and experiences around growing relationships and partnerships, not just selling tickets. Walk away with a transferable framework, shared metrics, and practical ways to build relevance and resilience.

This session has been generously sponsored by Threshold Acoustics.